The newly established organizan Neday-e Iranian has launched a “Water is Life” campaign  to address Iran’s water shortage crisis.

The campaign announced that it aims to bring about a cultural change in water consumption, foster public awareness of the water crisis and come up with ways to tackle it.

The announcement maintains that as a non-partisan organization, Neday-e Iranian has focused its first endeavour on the country’s water crisis.

The campaign, which lists its goals as optimized water use and the acculturation of Iranians to water conservation, began its activities by releasing a public awareness poster on Wednesday October 8.