Iranian security forces have warned retailers that selling Valentine-themed gifts and balloons is illegal, and the police will be on the lookout to confront such violations.

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The Human Rights Activists News Agency (HRANA) reports that the police have issued warnings to retailers against “the promotion of Western culture through Valentine’s Day rituals” through the sale of items with a Valentine theme.

The reports says the police emphasized that no gathering of boys and girls exchanging Valentine gifts will be tolerated.

Two years ago, Iranian Customs announced a ban on Valentine-themed items entering the country for retail purposes.

Despite government efforts to prevent Valentine’s Day activities, young Iranians widely engage in the customs of Valentine’s Day and mark it with heart shaped gifts and chocolates and cards.